EPSON's online product registration system ensures a quicker and more beneficial user experience when customers register their products. This allows Epson staff to engage with their clients and improve customer retention. http://register.epson-europe.com
Service: Software Development & Data Insights
Working with EPSON since 2003, Objective built a scalable utility to manage Product Registrations.
Fast forward to the current day, this multi-lingual e-registration system now collects 100,000s of registrations per month across Europe. And, behind the scenes the customer retention database manages over 20 million records.
This extremely useful system has been re-developed to include a life cycle contact management system, which allows EPSON to easily manage their customers. Business and Consumer accounts can be customise to receive highly relevant communications about their purchases and buying incentives for products they are interested in, thus improving customer loyalty.
The new system captures customer and prospect data from a variety of sources while clever analysis provides extensive marketing intelligence reporting and data analytics.
- Real time evaluation of interest – identifies email opens, click through rates and responses to call to actions
- Never lose a sale - directs business consumers to appropriate stockists
- Identifies sales-ready leads and those that need nurturing via a lead scoring mechanism
- Visibility of purchase trends helps predict future buying behaviours
When you're looking to successfully capture customer information or need a mechanism to analyse purchases and customer buying patterns please contact us or call 01245 330360.
For custom software development projects just like this, we're used to working with both technical and business decision makers in large organisations, take a look at how we work and gain confidence from what our clients say.