Marketing automation simplifies the role of campaign management and evaluation, allowing for more successful targeting. Here we look at 5 advantages of using marketing automation software.
AI techniques represent the next step in the marketing evolution. Using machine learning, you can build an accurate prediction model which allows you to score leads for your sales team and target the right customers.
Testing your system is a crucial element of the software development process. As a guide 20% of development time is applied to quality assurance to ensure your system is fit for purpose. Here's 5 reasons to test software...
Here we’ll look at using artificial intelligence (AI) and machine learning within the segmentation process to get the best out of your resources and data, and help you achieve your business goals.
The Truth Behind the Search Engine's Recent Changes
As Google rolls out more AMPs, app users will start to notice a difference in the way links work.
On the one hand, SEO is a rapidly changing industry with new technologies and standards being rolled out by search engines every year - however, the same core values continue to be central to a safe and effective SEO campaign.
Increase Your Digital Presence With A CMS
Content Management Systems are essential for companies who need an efficient and cost-effective method of managing their digital content.
Getting to the heart of your brand and developing its emotional relationship with customers should underpin any activity online. Bring your brand to life by using digital marketing techniques and technologies.
Take PepsiCo Exec Mr. Jakeman’s recent comments on the term digital marketing - He said: "There is no such thing as digital marketing. There is marketing - most of which happens to be digital."