How to Gain Marketing Intelligence
As a marketer, you are likely to be under pressure to gain marketing intelligence and data insights based on historical data, to evaluate which marketing campaigns are working, and which are not.
With so much customer data it can be difficult to know where to start. Never mind the actual data size, it's the principles of
collecting, and especially leveraging your data that’s important. With clever development of Microsoft Sql, we can create a marketing intelligence data warehouse to effectively store and interrogate your data for reporting and analysis.
Then, utilising Excel Power Tools such as Power View and Power Pivot, our data insights consultants can to help you identify changes in customer behaviour to deliver immediate marketing intelligence. And, we can help you build analytical databases to drive lead scoring to improve sales conversion and nurturing of leads.
The next frontier is Marketing Analytics, which can recommend changes to marketing practices based on future predicted customer behaviours.